HOW TO MAKE YOUR PROPERTY MORE ATTRACTIVE TO RENTERS

Whether you’re renting out your house, apartment, condo, or townhouse, you’ll obviously want to attract the best possible tenants. There are several ways to make your property more appealing to prospective renters, such as undertaking repairs, making upgrades, and improving aesthetic features. It’s also important that you market the property as effectively as possible and portray it in a good light.

Clark Real Estate can help you with all of this through their full-service propert management services. However, it never hurts to get a thorough idea of what it takes to make your property more attractive. 

Repairing as Much as You Can

While most renters are open to a property that isn’t exactly perfect, leaving major repairs undone is usually a big minus. At a minimum, the utilities must be working properly, and the entire structure should be protected from the elements. There are federal and state laws that specify the minimum requirements of a dwelling, so make sure those are all met to avoid legal troubles.

Aesthetic repairs are a bit of a gray area, since some tenants may be less offended by minor flaws, such as chipped paint, dents, or marks around the house. However, larger issues, such as holes in walls or damaged appliances, can make properties much less attractive, even if the dwelling is sound overall.

Upgrades Are Appealing

If it’s within your budget and it makes sense for the neighborhood, upgrading appliances and fixtures can make a big difference in who’s willing to rent your property as well as how much you can expect to charge. Newer appliances are enticing to potential renters and can make the entire property seem more attractive. If the property is older, replacing tiles and locks, crown molding, repairing or replacing stair rails, and redoing older fixtures, such as doorknobs or light fixtures, can help you find a tenant more quickly.

Managing Your Property and Business

Being a landlord can be a stressful but rewarding process. If you have prior real estate experience or like to be hands-on, and you have the time, you may want to manage the property yourself. However, using an experienced property management agency like Clark Real Estate to collect rent, coordinate repairs, and communicate with tenants can be a relief if you're generally busy with other things or don't want to deal with tenants directly.

Marketing the Property Well

How the property is marketed has a big influence on how quickly you’ll be able to find a new tenant. Advertising online, using realtors, and placing listings in local newspapers and publications are common and straightforward methods. However, potential tenants may also enjoy physical marketing materials, such as brochures. And don’t underestimate the power of social media. This is a great avenue for marketing your property. Take Instagram, for example. This is one of the top social media sites, and it’s a great platform for showcasing your property. If you’re all thumbs with social media, that’s okay! Free online tools make it easy to design Instagram posts with the help of customizable templates. You can also choose from a library of fonts, images, graphics and colors to make your design stand out.

Quality Sells

Although many renters just want a place to live, you’ll be able to command the highest value by upgrading everything you can and making sure big repairs are handled before advertising your property. Market the property in a way that renters can appreciate and that highlights the best features of the property. And make sure you’re prepared to manage your property, or pass it off to the experts at Clark Real Estate.

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